There are various reasons to rent tablets on a temporary basis with the most prominent being paying for usage and not ownership.  Many experiential brand marketing companies have time sensitive projects which need to showcase their clients’ products at certain events and within certain timelines.

Toronto being Canada’s largest city, has the most experiential (brand) marketing footprint in Canada and rightfully so.  Rental companies offer flexible terms with the latest technology available including customizing tablets as well as making them mobile ready by providing cellular models with data for in-field use utilizing cell towers or Mi-Fi hubs with data if the event takes place in a more confined space but lacks a Wi-Fi connection.

Because Toronto has many large-scale conferences, trade shows, festivals and other high attendance events, many experiential brand marketing companies require large volumes of tablets, from a few dozen to hundreds to deploy for just one event.

Renting tablets on a short-term basis includes rental companies installing customer software, links, apps and any other pre-configured items the client requires.  In addition, some rental companies can manage their assets through an MDM (Mobile Device Management) portal which allows both tracking of the devices as well as real time changes.  For example, a client could have forgotten an application that needed to be installed.  The rental company managing the tablets can push that app out to the client in real time, remotely ensuring the client has very little, if any down time.

Some of the main reasons experiential brand marketing companies rent tablets in Toronto are Interactive kiosks which house the tablets.  These allow the users or show attendees to engage with digital media.  Another driver is product demo’s where tablets provide a detailed preview and description of the product.

Another main use of tablet rentals for marketing companies as well as research companies is lead capture.  With 100’s of apps and custom software to choose from, tablets make an easy vehicle to get real time detailed information from their potential clients.  Digital questionnaires make for easy transmission and summarization to align with the marketing company and the end users’ goals.

Toronto tablet rentals for experiential brand marketing companies also eliminate the security risks, which is a challenge when they bring their own devices.  In addition to that risk, renting usually provides clean, consistent models and keeps the aesthetic portion of the event in check.

In addition, the rental company provides the back end of the rental included wiping all the data clean and resetting the tablets to factory settings.  This action helps companies project sensitive information against their consumers.  Companies can also request confirmation of this process which can be provided by data erasure certificates.

Perhaps the main reason experiential marketing companies rent in Toronto is the simple financial feasibility.

If a brand marketing company purchases 100 iPads for a pop-up event on Bay Street for just a few days, it’s a major expenditure.  That is not a good use of capital.  By renting, they can cost again project or bill the client directly.   In addition, as with most rental technology, the burden of storage, depreciation and general upkeep is eliminated.  In addition, rental companies can tailor longer term rentals for experiential brand marketing companies in Toronto and all over Canada.  By renting for a longer period of time, there is a cost savings not to mention the cost of shipping which decreases dramatically.